Hands turning tortillas beside sizzling carne asada on the grill

Our story

From one cart to all of Utah.

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Don Joaquín behind his original taco cart with customers waiting at duskPlaceholder photo
  1. Querétaro

    A few recipes and a dream

    Don Joaquín grew up on the food of Querétaro: the trompo on the corner, the salsa that makes you sweat, the tortilla pressed by hand.

  2. The first cart

    One cart on a Utah street

    He landed in Utah with the recipes and not much else. One cart, one grill, one man calling out orders.

  3. Rain or shine

    The line that never left

    Word travelled the way it always does with good tacos. People lined up in snow, in heat, at midnight.

  4. Springville

    The first storefront

    The cart earned four walls. The grill stayed exactly the same, because that was never the part that needed fixing.

  5. Provo & beyond

    The family spreads out

    Sons, daughters, cousins and taqueros trained at the cart open kitchen after kitchen across the county.

  6. Today

    Five locations, hundreds of events

    Five Utah County locations and hundreds of weddings, quinceañeras, office lunches and ward activities every year.

“Tacos aren't just food. They're happiness folded into a warm tortilla.”

Don Joaquín

The Joaquín family smiling together in front of a decorated Christmas tree

Welcome to the family.

Come eat with us, or let us bring the grill to you. ¡Buen provecho!