Growth Plan asset
Holiday Blitz
The fastest cash available: November and December parties book right now.
Why this matters
The offer
“The Holiday Taquero Party: 50 guests, zero stress, live grill.”
- Early-bird bonus: free horchata bar for any event booked by Oct 31.
- Fixed per-guest price, crew included, setup and cleanup included.
- Deposit holds the date. Saturdays in December go first and we say so out loud.
Day 1: warm reactivation
Text and email every past catering client and every company that ever ordered large. This list is the cheapest revenue in the business.
“Hi [Name], this is [Rep] from Don Joaquín. We catered your [event] last year. We're booking holiday parties now and only have [X] Saturday crews in December. Want me to hold a date for you?”
CONFIRM: past client list export
Cold list: 100 offices a day
- Tech corridor
- Lehi and American Fork: office managers, HR, exec admins.
- Provo & Orem
- Universities, clinics, insurance and call-center offices.
- Springville & south
- Manufacturing, dealerships, construction firms.
- Faith community
- Ward and stake activity leaders planning December dinners.
Counter push
- Holiday catering flyer in every bag at all five stores.
- Table tents with a QR code straight to the holiday quote form.
- Staff bonus per booked referral, paid on the event, not the lead. [CONFIRM amount]
Countdown banner
A holiday countdown banner runs on Home and Catering linking to a holiday-specific quote form: “December Saturdays left: [X].” Real scarcity, updated weekly by the catering owner.
Banner preview
Holiday parties are booking · Only [X] December Saturdays left → Hold your date
Targets
- Holiday events booked
- [X] events CONFIRM: target
- Average event ticket
- $[X] CONFIRM: baseline
- Blitz revenue goal
- $[X] by Dec 20 CONFIRM: goal