Growth Plan · Not live. Prepared for Don Joaquín Street Tacos.
Growth Plan asset
Loyalty
Turn one-time guests into members and recurring revenue.
Why this matters
Restaurants don't grow by finding new mouths, they grow on frequency. A guest who comes twice a month instead of once is a 100% revenue increase with zero acquisition cost. Loyalty is the cheapest growth lever in the business.
The list builder
Taco Club
Free
- Text-to-join, no app, no card
- 10th taco free
- Birthday gringa
- Early access to deals
- Monthly “secret menu” drop
The point isn't the free taco. It's owning a phone list you can text on a slow Tuesday.
Paid continuity
Taco Pass
~$15/mo
- 1 free taco every visit (max 1 per day)
- Free agua fresca upgrade on burritos
- Members-only line on Taco Tuesday
- First dibs on holiday catering dates
Pays for itself in about 5 visits, which is exactly why it drives frequency: the number that actually grows a restaurant's LTV.
CONFIRM: Taco Pass price
Office Taco Lunch Contract
The catering version of continuity: a monthly or biweekly recurring lunch with locked pricing and priority dates. It turns a one-off office catering job into predictable revenue and removes the sales call entirely after the first yes.
- Locked per-head price for 12 months.
- Standing date: first Thursday, or every other Wednesday.
- Priority holiday booking for contract clients.
- Rotating meat lineup so the team doesn't get bored.
CONFIRM: contract pricing & terms
How members get signed up
- Table tent and register QR: “Your first taco is on Don Joaquín. Text TACO to [number].”
- Every cashier asks once per transaction. Scripted, both languages.
- Catering guests get a join card with their plate: that's hundreds of signups per event.
- Day-30 target: 500 SMS signups. Tracked on the 90-Day Scorecard.