Growth Plan · Not live. Prepared for Don Joaquín Street Tacos.
Growth Plan asset
90-Day Scorecard
One page the owner checks every Monday morning.
Why this matters
Plans die when nobody checks them. This is the single page to open every Monday: what's happening this phase, who owns it, and the number that proves it worked. CONFIRM: owners & targets
Days 1–30 · Fix & found
Free money and the leaky bucket. No ad spend.
| Action | Owner | Target | Done |
|---|---|---|---|
| Audit all 5 Google Business profiles | Owner + marketing | 5 of 5 complete | |
| Portion & ticket-time standards posted | Owner | Posted in all 5 stores | |
| Review QR cards at registers & on trays | Store leads | +40 new reviews | |
| Taco Club launched, cashier script live | Store leads | 500 SMS signups | |
| Catering quote follow-up flow automated | Marketing | All 5 touches live | |
| Rule of 100 started, logged daily | Sales rep | 100 touches × 20 days | |
| Holiday Blitz outreach begins | Sales rep | Bookings on the board |
Days 31–60 · Sell & prove
Organic content, partnerships and catering sales at full volume.
| Action | Owner | Target | Done |
|---|---|---|---|
| 1 TikTok + 1 Reel daily | Content owner | 60 posts, 1 over 100k views | |
| Film every catering event | Crew leads | 100% of events filmed | |
| Partner list built and worked | Sales rep | 5 venues signed | |
| Office lunch contracts pitched | Sales rep | 3 contracts signed | |
| Launch Gate items closed out | Owner | 7 of 7 green | |
| Paid ads switched on once gate passes | Marketing | First profitable week |
Days 61–90 · Scale
Pour fuel on what already works. Raise price, not effort.
| Action | Owner | Target | Done |
|---|---|---|---|
| Scale winning ad sets | Marketing | Cost per catering lead down | |
| Taco Pass launched | Owner | Paid members enrolled | |
| Referral flow sending | Marketing | Referred events booked | |
| Holiday calendar sold out | Sales rep | Dec Saturdays at crew cap | |
| Quote → booked rate reviewed and coached | Owner | Rate improving weekly |
The Monday questions
- 1. How many catering leads came in last week, and how many booked?
- 2. Did we hit 100 outreach touches every day?
- 3. How many new reviews, per store?
- 4. How many Taco Club signups?
- 5. What was the worst ticket time at peak, and why?
- 6. Which post performed best, and can we make three more like it?
Six questions. Fifteen minutes. Every Monday.