Growth Plan asset
Operations & Consistency
Fix the leaky bucket before pouring traffic into it.
Why this matters
Four fixes before paid launch
Fix 1
Quality varies by location
Reviews compare one store unfavorably to another.
Weighed portions, one salsa recipe card, one marinade spec, a photo standard taped at every station. Owner tastes each store weekly, unannounced.
Fix 2
Slow service at peak
Long waits mentioned at the busiest hours.
Time every ticket for two weeks, set a target, pre-stage proteins before the rush, add one runner on Friday and Saturday nights.
Fix 3
Online orders ready late
Pickup guests waiting past their quote.
Separate the online-order station from the walk-up line. Quote honest times, not optimistic ones.
Fix 4
Catering crews stretched
No hard cap on simultaneous events.
Publish a real crew cap per Saturday and stop selling past it. One ruined wedding costs more than five bookings earn.
Standards to write down
- Portion
- Meat weighed per taco, per gringa, per burrito. Scale at every station.
- Tortilla
- One supplier, one spec, pressed to order. Never held over.
- Salsa
- Recipe cards laminated. Batch logged with date and initials.
- Plate photo
- A reference photo at each station. If it doesn't look like the photo, it doesn't go out.
- Ticket time
- Target time posted on the line and reviewed weekly.
- Greeting
- One scripted greeting, both languages, plus the Taco Club ask.
CONFIRM: current portion specs & ticket-time target
Catering capacity
- Hard cap of CONFIRM: crew cap simultaneous events per Saturday.
- Maximum guests per crew: CONFIRM: guests per crew.
- Every event sheet: arrival time, meats, guest count, contact, venue rules, cleanup checklist.
- Crew leaves the venue cleaner than they found it. Photo proof sent to the office.
- One post-event photo set per job, filmed for social. Non-negotiable.
Training
- Every new taquero trains at one store with the owner before working another.
- One-page laminated SOP per station, in Spanish and English.
- Weekly 10-minute huddle: yesterday's ticket times, reviews, the week's deal.
- Monthly blind taste test across the five stores. Scores posted.