Metrics & Launch Gate

The numbers that decide when paid advertising gets switched on.

Why this matters

Spending on ads before this list is green means paying to discover problems you already know about. The gate is not bureaucracy: it's what makes the first ad dollar profitable instead of educational.

Launch Gate

Tick each condition as it's met. Paid advertising stays off until all seven are green.

Tracking installed: call tracking, form tracking, Google Analytics, Meta pixel
Catering quote follow-up flow live (all 5 touches automated)
Someone owns the Rule of 100 daily and logs it
Portion and ticket-time standards written and posted in all 5 stores
All 5 Google Business profiles audited, photos and hours current
Review request system running (QR cards at registers and on catering trays)
Offer and package pricing confirmed by the owner

Current status

Ready for paid: NO

As of today, the honest answer is NO. That's a good thing: it means the cheap fixes come first.

What we track weekly

Catering leads / week: Inbound quote requests from all sources.
Quote → booked rate: The single most valuable number in the business.
Average event value: Guests × per-head. Tells us which package to push.
Cost per catering lead: Only meaningful once tracking is live.
Taco Club signups / week: Owned audience growth.
New Google reviews / store / week: Proof compounding.
Average ticket time at peak: The operations canary.
Repeat visit rate: The frequency lever from the Loyalty page.

CONFIRM: current baseline numbers · CONFIRM: targets · CONFIRM: who reports them

Tracking to install first

Call tracking number on the site and on every ad, so phone leads are attributable.
Quote form and calculator submissions fire a conversion event.
WhatsApp click tracked as a lead.
One shared dashboard the owner can open on a phone.

Next page90-Day Scorecard