Growth Plan
Don JoaquínStreet Tacos
Growth Plan · Not live. Prepared for Don Joaquín Street Tacos.

Growth Plan asset

Social Media

Daily organic content that makes Don Joaquín the face of Utah tacos.

Why this matters

Organic content is the cheapest proof machine you have, and taco content performs absurdly well on TikTok. Every event you cater is free footage. Filming it costs nothing but the habit, and it's what makes paid ads work later.

Platforms

TikTok: primary
Highest organic reach for food. Sizzle, story, reactions.
Instagram Reels
Same footage, repurposed. Where brides and planners research.
Facebook
Community groups, ward and church audiences, catering inquiries.

Content pillars

Pillar 1

Don Joaquín at the grill

Pillar 2

Sizzle & ASMR

Pillar 3

Events we fed

Pillar 4

Customer reactions

Pillar 5

Taco education

Pillar 6

Deals & drops

10 hooks

  1. 1This man started with one taco cart.
  2. 2Rating every taco at Don Joaquín.
  3. 3What $10 gets you at a real Utah taquería.
  4. 4POV: your wedding has a taquero.
  5. 5Suadero is the taco nobody orders. Big mistake.
  6. 6We fed 400 people at a quinceañera. Here's how.
  7. 7Ordering a la gringa for the first time.
  8. 8Don Joaquín reacts to your taco orders.
  9. 9Mexico or Utah? Guess where this taco is from.
  10. 10The line at 11pm on a Friday.

Three TikTok scripts

TikTok

This man started with one taco cart.

  1. 1. Hook on Don Joaquín's face at the grill.
  2. 2. Cut to the old cart photo. “Querétaro, 20 years ago.”
  3. 3. Rapid cuts: first storefront, second, third.
  4. 4. Land on today's line out the door.

The Cart Story · 30s

Come see why: 5 locations

The Cart Story 30s

  1. 1. Hook on Don Joaquín's face at the grill.
  2. 2. Cut to the old cart photo. “Querétaro, 20 years ago.”
  3. 3. Rapid cuts: first storefront, second, third.
  4. 4. Land on today's line out the door.
TikTok

POV: your wedding has a taquero.

  1. 1. Empty venue lawn, crew vans pull in.
  2. 2. Timelapse: grill, trompo, salsa bar, string lights.
  3. 3. First guest bites, reacts.

Wedding Setup Timelapse · 20s

Get a quote in 60 seconds

Wedding Setup Timelapse 20s

  1. 1. Empty venue lawn, crew vans pull in.
  2. 2. Timelapse: grill, trompo, salsa bar, string lights.
  3. 3. First guest bites, reacts.
TikTok

Don Joaquín ranks his own tacos.

  1. 1. Tier board on screen, ten tacos lined up.
  2. 2. He places asada, pastor, suadero, tripa with one-line reasons.
  3. 3. Argues with himself over lengua.
  4. 4. Asks viewers to defend their favorite in comments.

Taco Tier List with Don Joaquín · 45s

Comment your S-tier

Taco Tier List with Don Joaquín 45s

  1. 1. Tier board on screen, ten tacos lined up.
  2. 2. He places asada, pastor, suadero, tripa with one-line reasons.
  3. 3. Argues with himself over lengua.
  4. 4. Asks viewers to defend their favorite in comments.

30-day calendar

One to two posts per day, color-coded by pillar. Film in batches: one grill session covers a week of sizzle clips. CONFIRM: who films and posts

1Don Joaquín at the grill
2Sizzle & ASMR
3Events we fed
4Customer reactions
5Taco education
6Deals & drops
7Don Joaquín at the grill
8Events we fed
9Sizzle & ASMR
10Customer reactions
11Don Joaquín at the grill
12Taco education
13Deals & drops
14Events we fed
15Don Joaquín at the grill
16Sizzle & ASMR
17Events we fed
18Customer reactions
19Taco education
20Deals & drops
21Don Joaquín at the grill
22Events we fed
23Sizzle & ASMR
24Customer reactions
25Don Joaquín at the grill
26Taco education
27Deals & drops
28Events we fed
29Don Joaquín at the grill
30Sizzle & ASMR

Posting rhythm

  • 1 TikTok + 1 Reel every day.
  • 3 stories daily: grill, line, behind the counter.
  • Film one “event we fed” video after every single catering job. No exceptions: that footage is the catering sales engine.
  • Reply to every comment in the first hour. Bilingual replies.
Next pageSEO, AEO & GEO Strategy