Offer & Money Model

Make more money from the customers you already get, before buying new ones.

Why this matters

Buying traffic before the offer makes money is how restaurants burn cash. $1 tacos train people to only show up when it's cheap and likely lose money on meat. Fixing the offer raises the ceiling on every dollar you spend later.

Stop discounting, start bonusing

Discounts cut margin and teach people to wait. Bonuses add value the guest feels while protecting the meat cost. CONFIRM: current deal economics

Taco Tuesday, rebuilt: “Buy 4 tacos, get a free agua fresca” or “$1.99 tacos with any drink.” Ties the deal to a high-margin drink.
Burrito Monday, rebuilt: “Any burrito, free upgrade to Dos Carnes.” Feels like $3 of value, costs far less.

Counter upsell script (every register, EN/ES)

“¿La quiere a la gringa por 50 centavos más?” / “Want that a la gringa for 50 cents?”

“Add a horchata?”

Target: +$2 average ticket. The math: +$2 × daily tickets × 5 stores × 360 days. At 150 tickets per store per day that's roughly $540,000 a year in added revenue from two sentences. CONFIRM: daily ticket count per store

Combos with anchoring

El Chico: 3 tacos + drink. The entry option that makes El Jefe look smart.
El Jefe: most popular: 5 tacos + rice + beans + drink. Where we want everyone.
La Familia: 20 tacos + 2 sides + 2 large aguas. “Feeds 4 to 5.”

CONFIRM: combo pricing

Home party downsell: Taco Bar To Go

By the pound with tortillas, salsas and toppings for 10 to 30 people, pickup ready in one hour. Captures every buyer too small for a full taquero crew instead of losing them.

Catering price anchor & upsells

Show La Boda first. El Clásico then reads as the best value, not the expensive option.
Upsells at booking: premium meat add-on, aguas frescas bar, tres leches, extra hour of service.
Late-night second round for weddings: the highest-rated add-on at any reception.

Guarantee, tightened for risk

“If your taquero crew is late, the meat is on us. If you run out of food, we refund the difference.”

Specific and bounded, so it removes the buyer's fear without exposing the business. CONFIRM: guarantee terms

Money model

Attraction

Free first taco via SMS. Free tasting lunch for offices.

Upsell

A la gringa, drinks, combos, premium meats, aguas bar.

Downsell

Taco Bar To Go by the pound. Drop-off kit.

Continuity

Taco Pass members. Monthly office lunch contract.

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